Role Profile Job Title : VOD Content and Channel Manager Department : Sales & Marketing Band : 4

Function of the department/section & main purpose of the job: Department: Aardman’s Sales & Marketing division spearheads the licensing and brand development across Aardman’s portfolio of brands and the third-party production it distributes, developing global brand plans that balance both creative integrity and the ability to create sustainable revenues for the company and our partners.

The Digital team works to drive revenue and build brands through self-publishing content (EST, AVOD YT, FAST Channels) or licensing content AVOD.

Job Purpose: Working with the Director of Digital, Social and Communities, digital channel manager and social team, with the day to day running of Aardman’s network of digital publishing partners across AVOD, FAST & EST platforms, across licensed content, O&O FAST channels, YouTube and any other VOD platform.

To achieve income budget and commercial objectives to grow viewership, reach new audiences and drive revenues. And agreed brand KPI’s. Contribute, form, and execute a strategy to grow AVOD channels by devising appropriate content, promotional, and

partnership activity on AVOD platforms that require content/channel management such as FAST channels and YouTube. This includes creating individual channel strategies, managing channel schedules and overseeing bespoke asset development for YouTube and other VOD and FAST platforms being a key member of the AVOD and Social content team, and overseeing the management and policing of user generated content. To advise colleagues and clients on best practices for VOD platforms, to line-manage a Digital Channel Manager and to be an in-house expert across the digital content marketplace, finding new opportunities for our content on emerging new platforms and carrying out research as required into competitor channels.

Duties & Responsibilities: Strategic Overview:

1. Working with the Director of Digital to create a compelling strategy across YouTube factoring in differing platform’s audiences, platform requirements and platform UI USPs.

2. In collaboration with the Director of Digital & Digital Manager deciding on content strategy, windowing,

approvals and planning for Aardman and third-party content both where we self-publish content (YT, EST & FAST) and where we licence content (AVOD).

3. Ensuring all rights across digital monetisation platforms are checked and signed off before video release,

adhering to pre-existing legal agreements, using internal rights management systems such as the Aardman rights database.

Channel Management:

1. To be responsible for the creation of channel strategy, in conjunction with the Digital team, for channels they directly and the manager oversees. With a clear plan for future content launches on each channel per brand, ensuring a regular feed of content.

2. Management of in-depth content schedules for the channels they manage, via excel and / or other content mgmt. systems to ensure we deliver a consistent, on time and original content plan according to the overarching content and team strategy

3. Creating well-optimised and impactful thumbnails and carrying out regular optimisation of video metadata 4. Manage 3rd Party service and scheduling systems to service Owned & Operated FAST Channels. 5. Point person internally and externally (third parties & clients) on the day-to-day strategic and operational

management of Aardman’s YouTube and other VOD channels. 6. Pro-actively plan content launches working within rights parameters by working with marketing and social

media teams and relevant 3rd party partners to maximise reach and drive audiences. 7. Preparing metadata in a variety of formats and templates for deliveries to VOD platforms as required.

Analysis & Insights:

8. Request from Digital Manager relevant data sets to carry out analysis and quarterly reports on channel and UGC performance and revenue offering insights and recommending strategies where appropriate in order to meet KPI targets.

9. Ensuring the ongoing optimisation of our YouTube videos and metadata to improve video performance

through working closely with the Digital Manager to interrupt data and provide insights to head of digital and

key internal and external stakeholders.

10. Research and implement up-to-date YouTube and Google SEO to optimize videos and channels effectively.

11. Seek to actively understand audiences & clients’ needs. Being part of regular digital brainstorming sessions,

keeping abreast of competitor and industry content trends to contribute to strategy discussions. Ensuring that

content is regularly kept fresh and meets the needs to audiences of our digital platform partners.

Content Creation & Output:

12. Creating YouTube content such as clip and episode compilations, and YouTube Shorts to ensure there is sufficient content in the publish schedule.

13. Working alongside and briefing the Deliverables and editing team, to source and create required video and supporting assets to platforms such as YT, other AVOD and FAST channels as required.

14. Core member of the Digital team; ensuring the output aligns with the strategy, making recommendations to the lab and advising the Creative Producer, alongside the Director of Digital, with the creation of bespoke content for Aardman IP channels and third-party IP.

15. Support trade marketing manager with the creative asset briefs as required. Line Management:

16. Supporting the Digital Manager across all areas of Manager’s role where they should need it. 17. A passion for your team’s development in line with business need and priorities. 18. Day to Day effective Line management of line reports such as but not exclusive to; holiday requests, managing

competing priorities and workload, challenging conversations.

Reports to: Director of Digital, Social and Communities

Person Specification: The person will have an understanding of media rights and digital video formats as they will be required to manage back- end systems, Excel metadata templates, populate XML sheets, and undertake basic editing and graphic layout work and therefore someone who is technically savvy with some creative flair is needed. A willingness to learn and evolve with the demands of an ever-changing industry is a must.

• Proven experience in a production or media company

• Formal training on YouTube practices and experience of working with YouTube’s CMS

• Strong over-all understanding of AVOD, FAST, and EST and an overall understanding of the essential viewing metrics of each platform, what success looks like, and how best to achieve it

• Excellent client and producer professional communication

• Understanding and impact of rights mgmt. decisions

• Understanding of the importance of metadata and creating metadata for online platforms.

• Good working knowledge of digital formats; Adobe Creative Suite, specifically, Premier and Photoshop and Media Encoder.

• Excellent understanding of video content consumption on all digital platforms.

• Numerate and analytical - comfortable with understanding and creating actions from audience data sources, and very competent with handling large amounts of data in a variety of formats (e.g., Excel and XML documents)

• A background in and understanding of digital delivery and technical postproduction.

• Excellent interpersonal, communication and presentation skills.

• Desire to line manage and commitment to supporting the develeopment of others Technical and creative problem-solving capabilities.

• Experience of fast-moving environments where decision-making and agility are key to success.

• Have the ability to generate ideas independently as well as working within a team.

• An excellent eye for detail, exceptional planning, and organization skills

Plug and Play – Contingent Terms of Business

These terms cover the introduction of Permanent or Fixed term Contract staff (to be directly engaged by the client)

Note: We use these terms to also cover the introduction of contract/freelance candidates but a specific contract covering the placement with agreed rate/assignment details will be issued when we have found you the ideal candidate.

1. DEFINITIONS

1.1. In these Terms the following definitions apply:

“Agency” mustard enterprises limited (registered company no. 06978420). trading as mustard and mustard jobs of The Tramshed, 25 Lower Park Row, Bristol, BS1 5BN (“the Agency”).

“Cancellation Fee” means the fee payable by the Client to the Agency when the Client withdraws an offer of Engagement made to the Candidate before the Candidate has accepted the offer and which is calculated in accordance with clause 3.9;

“Candidate” means the person Introduced by the Agency to the Client for an Engagement including any officer, employee or other representative of the Candidate if the Candidate is a corporate body, and members of the Agency’s own staff;

“Client” means the person, firm or corporate body together with any subsidiary or associated person, firm or corporate body (as the case may be) to which the Candidate is Introduced;

“Data Protection Laws” means the Data Protection Act 1998, the General Data Protection Regulation (EU 2016/679) or any applicable statutory or regulatory provisions in force from time to time relating to the protection and transfer of personal data;

“Engagement” means the engagement (including the Candidate’s acceptance of the Client’s offer), employment or use of the Candidate by the Client or by any third party to whom the Candidate has been introduced by the Client, on a permanent or temporary basis, whether under a contract of service or for services; under an agency, licence, franchise or partnership agreement; or any other engagement; or through a limited company of which the Candidate is an officer, employee or other representative; and “Engage”, “Engages” and “Engaged” shall be construed accordingly;

“Introduction”  means (i) the passing to the Client of a curriculum vitæ or information which identifies the Candidate or (ii) the Client’s interview of a Candidate (in person, by telephone or by any other means), following the Client’s instruction to the Agency to search for a Candidate; and, in either case, which leads to an Engagement of the Candidate; and “Introduces” and “Introduced” shall be construed accordingly;

“Introduction Fee” means the fee payable by the Client to the Agency for an Introduction resulting in an Engagement;

“Losses”  means all losses, liabilities, damages, costs, expenses, fines, penalties or interest, whether direct, indirect, special or consequential (including, without limitation, any economic loss or other loss of profits, business or goodwill, management time and reasonable legal fees) and charges, including such items arising out of or resulting from actions, proceedings, claims and demands;

“Remuneration” includes gross base salary or fees, guaranteed and/or anticipated bonus and commission earnings, allowances, inducement payments, the benefit of a company car and all other payments and taxable (and, where applicable, non- taxable) emoluments payable to or receivable by the Candidate for services rendered to or on behalf of the Client or any third party. Where the Client provides a company car, a notional amount of £4,500 will be added to the salary in order to calculate the Agency’s fee

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“Replacement Candidate” means any Candidate Introduced by the Agency to the Client to fill the Engagement following the Introduction of another Candidate whose Engagement either did not commence or was terminated during the first 4 weeks of the Engagement;

“Vulnerable Person” means any person who by reason of age, infirmity, illness, disability or any other circumstance is in need of care or attention and includes any person under the age of eighteen.

1.2. Unless the context requires otherwise, references to the singular include the plural and the masculine includes the feminine and vice versa.

1.3. The headings contained in these Terms are for convenience only and do not affect their interpretation.

2. THE CONTRACT

2.1. These terms of business and the attached Schedule(s) (“the Terms”) constitute the contract between the Agency and the Client for the Introduction of permanent or contract staff (to be engaged directly by the Client) and are deemed to be accepted by the Client by virtue of an Introduction or the Engagement of a Candidate, or the passing by the Client of any information about a Candidate to any third party following an Introduction.

2.2. These Terms contain the entire agreement between the parties and unless otherwise agreed in writing by a director of the Agency, these Terms prevail over any other terms of business or purchase conditions (or similar) put forward by the Client.

2.3. No variation or alteration to these Terms shall be valid unless the details of such variation are agreed between a director the Agency and the Client and are set out in writing and a copy of the varied terms is given to the Client stating the date on or after which such varied terms shall apply.

2.4. The Agency acts as an employment agency (as defined in Section 13(2) of the Employment Agencies Act 1973) when Introducing Candidates to the Client for direct Engagement by that Client.

3. NOTIFICATION AND FEES

3.1. The Client agrees to:

3.1.1. notify the Agency immediately of the terms of any offer of an Engagement which it makes to the Candidate;

3.1.2. notify the Agency immediately that its offer of an Engagement to the Candidate has been accepted and to provide details to the Agency of the Remuneration agreed with the Candidate together with any documentary evidence as requested by the Agency; and

3.1.3. pay the Introduction Fee, to be calculated in accordance with the provisions of this clause 3, by the due date for payment in clause 3.2.

3.2. The Introduction Fee calculated in accordance with clause 3.3 below is payable if the Client Engages the Candidate within the period of 6 calendar months from the date of (a) the Introduction, (b) the Client’s withdrawal of an offer of Engagement or (c) the Candidate’s rejection of an offer of an Engagement, (whichever is the later).

3.2.1 The Introduction Fee shall be payable within 30 days of the date of the Agency’s invoice which shall be rendered once the Candidate commences the Engagement

3.3. The Introduction Fee is calculated in accordance with the attached Fee Structure Schedule based on the Remuneration applicable during the first 12 months of the Engagement.

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3.4. Where the actual Remuneration is not known, the Agency will charge an Introduction Fee calculated in accordance with clause 3.3 based on its determination of the Remuneration taking into account the market rate level of remuneration applicable for the position in which the Candidate has been Engaged and with regard to any information supplied to the Agency by the Client and/or comparable positions in the market generally.

3.5. Where prior to the commencement of the Engagement the Agency and the Client agree that the Engagement will be on the basis of a fixed term of less than 12 months, the Introduction Fee will apply pro-rata. If the Client (a) extends the Engagement beyond the initial fixed term or (b) re-Engages the Candidate within 6 calendar months from the date of termination of the agreed period of the fixed term Engagement, then the Client shall be liable to pay a further Introduction Fee based on the additional Remuneration applicable for (a) the extended period of Engagement or (b) the period of the second and any subsequent Engagement, subject to the Client not being liable to pay a greater sum in Introduction Fees than the Client would have been liable for under clause 3.3 had the Candidate first been Engaged for 12 months or more.

3.6. The Client’s obligations under this clause 3 shall be performed without any right of the Client to invoke set-off, deductions, withholdings or other similar rights.

3.7. VAT is charged at the standard rate on all fees.

3.8. The Agency reserves the right to charge interest under the Late Payment of Commercial Debts (Interest) Act 1998 on invoiced amounts unpaid by the due date at the rate of 8% per annum above the base rate from time to time of the Bank of England from the due date until the date of payment.

3.9. If, after an offer of Engagement has been made to the Candidate, the Client decides for any reason to withdraw it prior to the Candidate accepting the Engagement, the Client shall be liable to pay the Agency a Cancellation Fee of £2000

4. REFUNDS

4.1. If, after an offer has been made and accepted, the Engagement (a) does not commence because the Candidate withdraws their acceptance; or (b) once it has commenced, is terminated by either the Candidate or the Client (except in circumstances where the Candidate is made redundant) before the expiry of 12 weeks from the date of commencement of the Engagement; then subject to the terms of clause 4.2 the Agency will refund the Introduction Fee in accordance with the accompanying Scale of Refunds set out in the Schedule attached to these Terms.

4.2. In order to qualify for the refund set out in clause 4.1

4.2.1. the Client must comply with the provisions of clause 3.1 and must notify the Agency in writing of the termination of the Engagement or the non-commencement of the Engagement within 7 days of its termination or non-commencement; and

4.2.2. the Client must exclusively give the Agency 2 weeks from the date of the notice of non- commencement or termination in which to find one suitable Replacement Candidate based on the original specification given for the position the Client is seeking to fill. If after 2 weeks from the date of the notice no suitable Replacement Candidate can be found, or if the Replacement Candidate’s Engagement is terminated before the expiry of 12 weeks from the date of commencement of the Replacement Candidate’s Engagement the Client will then be eligible for a refund, subject to the rest of this clause 4.

4.3. For the purposes of this clause 4 the date of termination of the Engagement shall be the date on which the Candidate ceases working or would have ceased working for the Client, but for any period of garden leave or payment in lieu of notice, whichever is the later.

4.4. In circumstances where clause 3.5 applies, the full Introduction Fee is payable and there shall be no entitlement to a refund.

4.5. If subsequent to the Client receiving a refund the Candidate is re-Engaged within a period of 6 calendar months from

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the date of termination then the refund shall be repaid to the Agency. The Client shall not be entitled to any further refunds in relation to the re-Engagement of this Candidate.

5. INTRODUCTIONS TO THIRD PARTIES

Introductions of Candidates are confidential. If a Client discloses a Candidate’s details to a third party, that will be deemed to be a “Third Party Introduction”. If that Third Party Introduction results in an Engagement of the Candidate by the third party within 6 months of the Agency’s Introduction of the Candidate to the Client, then the Client will be liable to the Agency for payment of an Introduction Fee calculated in accordance with clause 3.3. Neither the Client nor the third party shall be entitled to a refund of the Introduction Fee under clause 4 in any circumstances.

6. SUITABILITY CHECKS

6.1. The Agency endeavours to ensure the suitability of Candidates Introduced to the Client to work in the position which the Client seeks to fill by taking reasonably practicable steps to:

6.1.1. ensure that it would not be detrimental to the interests of either the Client or the Candidate;

6.1.2. ensure that both the Client and Candidate are aware of any requirements imposed by law or by any professional body;

6.1.3. confirm that the Candidate is willing to work in the position [; and]

6.1.4. obtain confirmation of the Candidate’s identity; and that the Candidate has the experience, training, qualifications and any authorisation which the Client considers necessary or which may be required by law or by any professional body.

6.2. Notwithstanding clause 6.1 the Client must satisfy itself as to the suitability of the Candidate for the position they are seeking to fill. The Client is responsible for:

6.2.1. taking up any references provided by the Candidate before Engaging the Candidate;

6.2.2. checking the Candidate’s right to work and obtaining permission to work as may be required by the law of the country in which the Candidate is Engaged to work;

6.2.3. the arrangement of medical examinations and/or investigations into the medical history of any Candidate; and

6.2.4. satisfying any medical and other requirements, qualifications or permission required for the Candidate to work in the Engagement.

6.3. To enable the Agency to comply with its obligations under clause 6.1 above the Client undertakes to provide to the Agency details of the position which the Client seeks to fill, including the following: 6.3.1. the type of work that the Candidate would be required to do;

6.3.2. the location and hours of work;

6.3.3. the experience, training, qualifications and any authorisation which the Client considers necessary or which are required by law or any professional body for the Candidate to possess in order to work in the position;

6.3.4. any risks to health or safety known to the Client and what steps the Client has taken to prevent or control such risks;

6.3.5. the date the Client requires the Candidate to commence the Engagement;

6.3.6. the duration or likely duration of the Engagement;

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6.3.7. the minimum rate of Remuneration, expenses and any other benefits that would be offered;

6.3.8. the intervals of payment of Remuneration; and

6.3.9. the length of notice that the Candidate would be entitled to give and receive to terminate their employment with the Client.

6.4. Where the Candidate is Introduced for a position which involves working with, caring for or attending a Vulnerable Person the Agency shall, in addition to the obligations in clause 6.1, take reasonably practicable steps to:

6.4.1. obtain confirmation of the Candidate’s identity;

6.4.2. obtain confirmation that the Candidate has the experience, training, qualifications and any authorisation which the Client considers necessary or which may be required by law or by any professional body; and

6.4.3. obtain and offer to provide copies to the Client of two references from persons who are not relatives of the Candidate and who have agreed that the references they provide may be disclosed to the Client; and any relevant qualifications or authorisations of the Candidate. If the Agency has taken all reasonably practicable steps to obtain such information and has been unable to do so fully it shall inform the Client of the steps it has taken to obtain this information in any event.

7. INFORMATION TO BE PROVIDED

When the Agency Introduces a Candidate to the Client the Agency shall inform the Client that they have obtained confirmation of the matters set out in clause 6.1 [and in the case of a position which involves working with Vulnerable Persons the matters in clause 6.4]. Where such information is not given in paper form or by electronic means it shall be confirmed by such means by the end of the third business day (excluding Saturday, Sunday and any public or bank holiday) following, save where the Candidate is being Introduced for an Engagement which is the same as one in which the Candidate has worked within the previous 5 business days and such information has already been given to the Client.

8. CONFIDENTIALITY AND DATA PROTECTION

All information relating to a Candidate is confidential and subject to the Data Protection Laws and is provided solely for the purpose of providing work-finding services to the Client. Such information must not be used for any other purpose nor divulged to any third party and the Client undertakes to abide by the provisions of the Data Protection Laws in receiving and processing the data at all times. In addition, information relating to the Agency’s business which is capable of being confidential must be kept confidential and not divulged to any third party, except information which is in the public domain.

9. LIABILITY

9.1. The Agency shall not be liable under any circumstances for any loss, expense, damage, delay, costs or compensation (whether direct, indirect or consequential) which may be suffered or incurred by the Client arising from or in any way connected with the Agency seeking a Candidate for the Client or from the Introduction to or Engagement of any Candidate by the Client or from the failure of the Agency to introduce any Candidate. For the avoidance of doubt, the Agency does not exclude liability for death or personal injury arising from its own negligence or for any other loss which it is not permitted to exclude under law.

9.2. The Client shall indemnify and keep indemnified the Agency against any Losses incurred by the Agency arising out of any non-compliance with the Data Protection Laws, and/or as a result of any breach of, these Terms by the Client.

10. NOTICES

All notices which are required to be given in accordance with these Terms shall be in writing and may be delivered personally or by

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first class prepaid post to the registered office of the party upon whom the notice is to be served or any other address that the party has notified the other party in writing, by email or facsimile transmission. Any such notice shall be deemed to have been served: if by hand when delivered, if by first class post 48 hours following posting and if by email or facsimile transmission, when that email or facsimile is sent.

11. SEVERABILITY

If any of the provisions of these Terms shall be determined by any competent authority to be unenforceable to any extent, such provision shall, to that extent, be severed from the remaining terms, which shall continue to be valid to the fullest extent permitted by applicable laws.

12. GOVERNING LAW AND JURISDICTION

These Terms are governed by the law of England & Wales and are subject to the exclusive jurisdiction of the Courts of England & Wales

On behalf of the Company On behalf of the Client

Molly McGuire

[[s|1|r:1]] [[d|1|r:1]]

Kerrie Kennedy

[[s|0|r:1]] [[d|0|r:1]]

I confirm I am authorised to sign these Terms on behalf of the Client.     

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SCHEDULE: FEE STRUCTURE (clause 3.3)

Remuneration                                          Fee % All Remuneration                                     15%

SCHEDULE: SCALE OF REFUND (Clause 4.1)

1.        The following scale of refund only applies in the event that the Client complies with the provisions of clauses 3.1, 4.1      and 4.2 of these Terms.

2.       Where the Candidate ceases working for the Client during the first 12 weeks of the Engagement (except where the          Candidate is or will be made redundant) or fails to commence an Engagement, except in the circumstances set out in clause 3.9, a refund of the Introduction Fee shall be paid to the Client in accordance with the scale set out below, subject to the conditions in clause 4.1 and 4.2.

          Week in which the Engagement                         % of introduction fee           terminates in accordance with clause 4.2          refunded

          Non Commencement                                         100%           1 – 4                                                                    75%           5 – 8                                                                    50%           9 – 12                                                                  25%

3.     There will be no refund where the Candidate’s Engagement is terminated (or the Engagement would have terminated but for any period of garden leave or payment in lieu of notice) during or after the 13th week of the Engagement.

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