Job Description

Position Overview:
We are seeking a creative and detail-driven Copywriter to join our marketing team at [Company Name], a leading player in the visual effects (VFX) industry. As a Copywriter with a focus on Email and CRM, you will craft compelling and engaging content that strengthens our relationship with clients, drives retention, and supports the success of our marketing campaigns. Your words will bring our brand and services to life, inspiring our audience of filmmakers, studios, and creative professionals.

Key Responsibilities:

• Email Campaigns:
  • Write engaging, action-oriented copy for email marketing campaigns, including promotional emails, newsletters, transactional messages, and lifecycle communications.
  • Collaborate with designers and CRM managers to ensure cohesive messaging and impactful campaigns.
  • Personalize content to align with target audience segments, utilizing data and insights for a tailored approach.
• CRM Content Strategy:
  • Develop and maintain a consistent tone of voice across all CRM communications, ensuring alignment with the VFX brand’s creative ethos.
  • Craft content for onboarding, retention, and re-engagement campaigns, focusing on storytelling and customer-centric messaging.
  • Collaborate with marketing and sales teams to ideate and implement drip campaigns that drive conversions and engagement.
• Creative Storytelling:
  • Transform technical VFX services, success stories, and case studies into compelling narratives for CRM channels.
  • Write copy that resonates with both technical and creative audiences, including filmmakers, post-production teams, and studio executives.
• Optimization and Analytics:
  • Use A/B testing to refine messaging strategies, optimize subject lines, and improve open and click-through rates.
  • Analyze email performance metrics and adapt copy strategies based on data-driven insights.
• Collaborative Workflow:
  • Partner with design, marketing, and CRM teams to ensure messaging supports visuals and campaign goals.
  • Contribute to the ideation and execution of larger CRM and email campaigns, providing creative input that aligns with brand identity and user needs.
• Content Compliance:
  • Ensure all copy adheres to legal, brand, and compliance guidelines, including GDPR and CAN-SPAM regulations where applicable.

Qualifications and Skills:

• Bachelor’s degree in Communications, Marketing, English, or a related field.
• 3+ years of experience as a copywriter, with a portfolio showcasing strong CRM and email campaign work.
• Prior experience in a creative or entertainment-focused industry (e.g., VFX, film, gaming, or animation) is a big plus.
• Exceptional writing and editing skills, with the ability to adapt tone and style to fit a brand’s voice.
• Experience writing for segmented audiences with personalized content strategies.
• Familiarity with CRM platforms like Salesforce, HubSpot, or Marketo.
• Basic knowledge of email marketing analytics (open rates, click rates, etc.) and A/B testing methodologies.
• Strong attention to detail and ability to meet tight deadlines in a fast-paced environment.

Preferred Skills:

• Familiarity with the VFX or post-production industry, including key terminology and trends.
• Understanding of HTML for email or email design best practices.
• Creative storytelling experience, especially in technical or niche industries.
• Knowledge of marketing compliance laws (GDPR, CAN-SPAM, etc.)

Please get in touch with me, Ben McKenna-Smith if this position sounds of interest. I am a consultant at mustard with a specialist approach to creative recruitment.

For more info on this role or to chat about other options call me on +447537144045 or the office on 0117 929 6060. You can also email me at ben.smith@mustardjobs.co.uk

More roles can be found at jobs.mustardjobs.co.uk and other snippets at www.mustardjobs.co.uk don't forget we are a recruitment agency and not the end hirer.

mustard is a creative recruitment consultancy and is committed to fostering an inclusive and diverse workplace. We encourage individuals of all backgrounds, experiences, and perspectives to apply. Our recruitment process is free from discrimination and bias and we welcome the opportunity to work with you. If you require any accommodations during the application process, please let us know. We appreciate the unique skills and experiences each candidate brings, and we are dedicated to creating an environment where everyone feels valued and respected".